Generalturist is the oldest travel agency in Croatia, founded way back in 1923. In its best years, the company had a turnover of half a billion kuna and 150 thousand passengers in one business year. The company had over fifty branches.
Back in the sixties of the last century, they introduced, ahead of their time, a congress department, and they were also the first agency in Croatia to enable on-line purchase of tourist packages. Generalturist is one of the biggest brands of Croatian tourism, very well known even outside the borders of our country.